SEO is actually all about common sense and really these SEO Tips for Photographers should be used as a starting point. Anyone who comes on my SEO for Photographers Training will know that I talk about this all the time. In fact, I’m quite anal about it. Branding & marketing is common sense. It’s just understanding that common sense and putting it into context.
My primary rule of thumb is, don’t piss off Google and Google won’t piss off you.
With that in mind, I’ve recently had a lot of emails and some phone calls from photographers who are basically wondering where to start with SEO for their business website. So here is my five essential SEO Tips for Photographers:
Understand Onsite SEO
Onsite SEO, essentially, is the stuff you can control yourself. You keywords, your content, your context, your images, your website architecture, your hosting, your domain credentials etc. This is the stuff that happens “onsite” – on your website.
The words you put into your website, the titles and images etc are what Google will index your site on. If you simply have images on your website, regardless of how good they are, Google won’t be too impressed. You need text. Good text, fresh text and most importantly organic text!
Understand Offsite SEO
Offsite SEO is everything else! In fact, I believe it’s more important than the onsite SEO in terms of where you may rank in Google. The Off site SEO comprises of many elements but essentially you are looking at your social footprint (Facebook, Twitter, Pinterest, Google+ etc) and your back link profile.
Links to your website, as a rule are good. If the links are procured from dubious sources then they won’t be good and may, in fact, lead to penalties in your search rankings.
Build your links honestly, ethically and keep it organic.
Optimise your keywords correctly
One piece of content should really only target one keyword or key phrase. Don’t try and optimise one blog post for a wedding venue, a dress manufacturer and a bridal car hire firm. Keep your optimisation on target and keep it organic.
Don’t over optimise
The search team at Google is packed full of brainy people. People who are far brainier that you, or I. There is no point trying to pull the wool over their eyes. Keep your optimisation realistic and don’t keyword stuff and keep it organic.
Your Homepage Title is Important
By inference the most important page to Google is going to be your homepage.
This means the title of your homepage is probably the most important part in the realestate of SEO on your website.
If your homepage title is “Home” or “Index” you are wasting a golden opportunity to rank better.
The Five SEO Tips for Photographers above are core elements that I believe anyone who is responsible for their own on-line marketing should understand. Of course, there is a lot more depth and the aim of this article is give you a base starting point to investigate your own SEO from.