I’m often asked Where do I really rank in Google?
When I sit down with photographers and we start to analyse their current position in Google for given search terms almost all of them simply launch their browser and enter the search term. They are thrilled when their site is at the top, or near the top of the Google search page.
However, this is nearly always not a true representation of the organic search results that others will be seeing.
Your search results are invariably affected by:
- Your recent browsing history
- Your Google account
- Your Google+ Circles
- Your web browsers cache
….amongst other things.
There are many sites out there that claim to be able to accurately tell you where you rank for a given search term. Some may work well, but to be honest, the only one that was consistently accurate that I found has been decommissioned (due to Google changing the way it passes the search queries through to the sites – more on this in a future post).
So, what do I do?
Well, I simply launch my browser in a Private browsing window. I use Chrome, mostly, and in this browser it is called “Incognito browsing”.
Take a look at this image:
You can see that I am logged into Google (which most people are, by default) and you can see that my website is ranking first in the result set. Now I know this is not true organically (I’m something like sixth or seventh).
If you look at the next screen shot you will see that I am “Incognito Browsing” (we know this, because of the little shady character in the top left) and you can see my website is no longer number one in the results page.
So, if you are asking yourself the question Where do I really rank in Google? - or you suddenly see yourself ranking really highly and you are not sure why, make sure you are checking your results in a private browsing window as a bare minimum to start your research.
Check out this Private Browsing post that gives you full instructions for all the major browsers regarding activating Private Browsing.
A very quick post today – an update from an original post in the old Photography Web Tips. This is likely to be it for 2012 so A very Merry Christmas everyone and lets hope 2013 is prosperous and wonderful for all of us photographers.
Please feel free to comment and share.