Very very quickly this morning as I need to get my albums into Jorgensen before the prices go up 
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I did some reasearch a few years back about how people generally tell how recently updated a site is. Over 70% of the people interviewed said that they look for any “Site last updated:” style marks, or, failing that, they look at the Copyright statement in the footer.
This morning I did a quick round of 10 wedding photographers websites and two of them had Copyright 2010, six had 2009, one had 2008 and one had 2006! It’s often the simple things that count – and this is defiantly one I would keep an eye on. WordPress (depending on integration) will do this for you but you may want to speak to your web designers if necessary.
-km (Listening to: Joe Buissink webinar @ Joy to the World)
This is something i imagine is overlooked very easily good advice kevin
Really good tip Kevin. What I do on my website is have a little line of code in my footer that automatically updates with the year. It’s a bit of php code, this might help a few who do their own web design!
Hope that helps,
Kyle
I tried to attach the code above but as it’s php got cut for security reasons. I’ll try it again and if it doesn’t work I could mail it to you if you like?
<?php echo date("Y") ?>
I recently added a “Site Last Updated” text line for my site and Google picks it up and prominently displays it in their search results. I think this helps with click throughs as it makes the content look fresh.